4 Practical Ways to Teach Second Wave Consumers About Third Wave Coffee

The First Pull

[Editor’s note: If you have no idea what this title means, check out this infographic explaining third wave coffee.]

coffee-drink-cafe-drinking-6661.jpgThe following post originally appeared on Perfect Daily Grind
Written by E. Squires and edited by T. Newton

If you’re anything like me, you’ve spent countless hours reading, researching, tasting, traveling, and diving deeper into our favorite drink. You love reading about farmers and their best practices. You spend hours perfecting your brew methods and your espresso shots.

But many, if not most, of your customers won’t be as interested in the minutiae of TDS and coffee processing methods. They simply want a shot of caffeine (plus or minus sugar). Sure, some customers will come for a quality coffee experience. A select few will even want to know everything. But these will be in the minority.

The thing about us in the Third Wave is that we’re desperate…

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Brew Better Coffee: Simple steps to a better cup of joe!

Are you tired of the same old coffee and would like to ensure that you get the best brew every single time? Read on because this is a no-fuss guide made especially for all you coffee lovers out there.   What Results To The Best Brew Possible? Think of the following factors that will affect … Continue reading Brew Better Coffee: Simple steps to a better cup of joe!